Practical ESG & Packaging Compliance for Irish SMEs.
TrailZero takes the “Green Tape” off your desk; simplifying compliance, reducing waste costs, and giving you more time to grow your business.
Book a free, no obligation consultation, and see how TrailZero can help your business!
ESG used to be something only large companies worried about. Not any more.
Irish businesses that make or sell physical products are now receiving sustainability questionnaires from their biggest customers, being asked for ESG data by their banks, facing EU packaging compliance deadlines, and losing tenders because they don't have the right documentation in place.
Most don't have the time, the in-house expertise, or the budget for a big consultancy. TrailZero exists to close that gap, practically, affordably, and without the jargon. Our mission is to help empower SMEs to participate in the green economy and achieve measurable success through sustainable business practices. All engagements are handled personally by the founder.
TraIlZero is a specialist advisory service for Irish SMEs in food, drink, manufacturing, and consumer goods, helping you respond to what's being asked of you right now, and build the evidence file that protects you for what's coming next. For a more detailed overview of services, click on link button above.
Services
ESG Baseline Audit
Supply Chain Questionnaire Support
Packaging Compliance Review
Green Finance Application Support
Carbon Footprint Precision
Packaging & Energy Waste Analysis
Sustainability (VSME) Reporting
Tender Application Support
The Benefits To You
Improve ROI & Efficiency: Reduce shipping costs, packaging & energy waste, and unlock green financing.
Customer & Bank De-Risking: Secure your place on the shelf with retail ready data.
Defendable Compliance: Technical proof for the August 12th PFAS restrictions, and void space measure.
Audit-Grade Carbon Precision: Lower your reported footprint through the TrailZero fuel & energy audit.
Zeroing the Data & Admin Burden: We handle the complex math so you can focus on your business.
How It Works
Simple, straightforward, no surprises.
Step 1
Tell us what you need
Get in touch with a brief description of your situation; a customer questionnaire, a packaging deadline, a finance application. We'll have a short call to understand what's needed and confirm whether we're the right fit.
Step 2
We do the work
Once agreed, we handle the heavy lifting. We collect your data, assess your packaging, verify supplier documentation, or build your ESG profile, keeping you informed without overwhelming you with detail. You review and sign off before anything goes to a third party.
Step 3
You get something you keep
Every engagement produces a reusable evidence file for your business, whether that's an ESG data file, a set of assessment certificates, a VSME sustainability report, or a tender pack. The first engagement is the hardest. Every one after that gets easier and faster.
Built for Irish businesses in the right situation.
We work best with Irish businesses that make or sell physical products in food and drink, manufacturing, consumer goods, cosmetics, or packaging. Our typical clients consists of both SMEs and Micro Enterprises, employing anywhere up to 200+ people, supplying into larger companies or retail chains, and is starting to feel the pressure of ESG and regulatory demands that they don't have the internal resource to handle.
If any of the following sounds familiar, you're in the right place:
• A customer has sent you a sustainability or ESG questionnaire from EcoVadis, CDP, or a bespoke buyer form, and you don't know where to start.
• Your bank or a funding body has asked for ESG data as part of a finance application and you have no documentation to provide.
• You've seen an ESG or sustainability section in a tender and left it mostly blank.
• You're selling packaged products into the EU and haven't started thinking about the August 2026 regulations.
• Your packaging supplier has told you they're 'PFAS-compliant' but can't produce a signed Declaration of Compliance.
• You know ESG is becoming important but don't know where to start or what actually needs to be done.
Questions Usually Asked
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Short Answer: Yes.
Many suppliers use outdated "non-intentional use" statements from 2024/25. As of August 12, 2026, the EU requires specific proof of Total Fluorine thresholds (<50ppm).
The strict PFAS restriction applying from 12 August 2026 under the EU PPWR is focused primarily on food-contact packaging. However, PFAS is increasingly being treated as a “substance of concern” within wider packaging regulation and recyclability frameworks. Continued use of PFAS in packaging materials could negatively affect future recyclability assessments and may lead to higher modulated EPR compliance costs as EU packaging rules tighten..TrailZero doesn't just take suppliers word for it; we verify that their technical documentation meets the 2026 standard required for your Technical File. If they can't provide it, we help you find a supplier who can.
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The Short Answer:
For Food-Contact (PFAS): Likely No.
For Empty Space (Air):Yes, for now.The 2026 rules use the legal term "Placing on the Market." , meaning the first time a product is made available on the EU market.
PFAS in Food Packaging: The European Commission guidance indicates there is no general transitional period after 12 August 2026. In practice, packaging that has not yet been placed on the market before that date may no longer be legally marketable, even if manufactured earlier. Stock remaining in a warehouse is generally not considered “placed on the market” unless it has already entered commercial distribution.
Empty Space (The 50% Rule): The specific 50% empty-space cap for grouped, transport, and e-commerce packaging does not become fully applicable until 1 January 2030. This means existing packaging inventory can generally continue to be used before that date. However, broader packaging minimisation obligations apply earlier under the PPWR from August 2026, meaning excessively oversized packaging could still face regulatory scrutiny under general waste prevention and packaging reduction principles
TrailZero Advice: Don't get caught with unusable stock. We recommend a pre-August audit of all high-volume food-contact SKUs. If they contain PFAS, you need to clear that inventory before August 12th.
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The Short Answer: Yes. Under the PPWR provisions relating to excessive packaging (commonly referenced as Article 21 in industry guidance)
If you import packaged products into Ireland from outside the EU (including from the UK, USA, or China), you are generally considered the “Producer” for packaging compliance purposes. This means you may be responsible for ensuring imported packaging complies with future EU packaging minimisation and empty-space requirements under the PPWR, including the 50% empty-space limit applying to certain packaging formats from 2030. Because many overseas suppliers are not directly focused on EU packaging compliance requirements, importers may need to review packaging specifications more closely.
TrailZero acts as your local verification partner, using photogrammetry scanning to create the compliance data your suppliers failed to provide.
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The Short Answer: More than you think.
Under the PPWR, packaging design must comply with general minimisation requirements from August 2026, meaning unnecessary or excessive packaging may be subject to regulatory scrutiny. The specific 50% maximum empty-space limit for grouped, transport and e-commerce packaging is expected to apply from 2030. Void fill materials such as bubble wrap or air cushions are considered part of packaging design and may contribute to the overall assessment of packaging efficiency and empty-space use under future measurement methodologies.
TrailZero’s measurement methodology, including photogrammetry 3D scanning, calculates this true ratio so you can adjust your box size and help avoid any potential penalties. Furthermore, the PFAS restriction is a hard stop in 2026. TrailZero can audit both simultaneously so you only have to fix your supply chain once. -
The Short Answer: We provide the "Verified Evidence" that makes your reports credible.
VSME is the standard you use to tell your bank and big customers that your business is "Green." However, a report is only as good as its data.
For PFAS: We provide technical PFAS compliance assessments and documentation support to help demonstrate alignment with applicable EU packaging restrictions and internal ESG reporting requirements. This helps strengthen the supporting evidence base for your VSME disclosures and reduces the risk of inconsistent sustainability reporting.
For PPWR: Our packaging efficiency analysis identifies material usage and void space reduction opportunities, providing practical data that can support the environmental section of your VSME sustainability reporting and wider cost and waste reduction initiatives
TrailZero's Value: We take the technical hard math from the PPWR mandates and turn it into the clear metrics you need for your VSME corporate reporting.
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Short Answer: Yes
You may not be legally required to publish an ESG report, but if your customers are large companies, they almost certainly are. That means they're asking their suppliers, including you, for ESG data. It's not about regulation. It's about keeping your contracts. -
Short Answer: Yes
This is actually the most common situation. We'll gather what you have, document what you don't, and build a data collection process so you're in a much stronger position for future requests. Starting from zero is fine -
Short Answer: No.
While food and drink is a strong focus given the ESG pressure from retail buyers, we also work with companies in manufacturing, construction, professional services, and facilities management. If your customers are asking for ESG information, we can help regardless of sector. -
A one-off engagement handles a specific, immediate need; completing a questionnaire, producing a report, or building a tender pack.
A retainer is for businesses that receive ESG requests regularly and want those handled on an ongoing basis, maintenance and update of their data, or repeat verification services without per-job cost or effort.
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Short Answer: No.
And any consultant who does should be treated with caution. What we guarantee is an accurate, well-evidenced, professionally completed submission that gives you the strongest possible position. The outcome always rests with the buyer or funder.
Michael Staunton is the founder and principal consultant at TrailZero. With a professional background in financial services and data-focused environments, he recognized a growing need for practical, affordable sustainability and packaging compliance support tailored specifically to Irish SMEs.
Combining ESG reporting and packaging knowledge with technical analysis expertise, Michael helps businesses navigate emerging EU requirements including PPWR, sustainability reporting expectations, and operational efficiency challenges. His approach focuses on clear, evidence-based assessments designed to identify practical compliance improvements, packaging reduction opportunities, and cost-saving efficiencies.
By operating through a remote-first consultancy model, TrailZero keeps overheads low, allowing services to remain accessible and cost-effective for SMEs while minimizing operational environmental impact.
Holder of an Executive MBA, Michael has a Diploma in ESG from the Corporate Governance Institute in Ireland, and a certificate in Sustainable Packaging in a Circular Economy from Delft University of Technology, Netherlands.
About TrailZero
TrailZero | info@trailzero.ie | Based in the north-east, working remotely nationwide.
TrailZero Insight Hub: Regulatory Tracker
PPWR: New Commission Guidance Released (March 30, 2026)
The European Commission has officially published its comprehensive Interpretive Guidance and FAQ for the Packaging and Packaging Waste Regulation (PPWR).
The "So What?": The guidance confirms that the August 12, 2026 application date is fixed. Most importantly, it clarifies the legal distinction between "Manufacturers" and "Producers," ensuring Irish SMEs know who is responsible for the technical file of each package.
Action Required: Businesses must now ensure they have a "Producer" identification when shipping to Member States.
PFAS "Hard Stop" for Food Packaging (August 12, 2026)
Guidance from EHCA & European Commission (April 2026) reinforces the PPWR Regulation (EU 2025/40) strict thresholds for food-contact materials.
The "So What?": From August, food packaging is prohibited if it exceeds 25 ppb for individual PFAS or 50 ppm for total fluorine.
Action Required: If you use grease-resistant paper, compostable bowls, or specific coatings, you need a stepwise total fluorine screening immediately to avoid product removal.
VSME: Delegated Act Expected September 2026
Following the Omnibus I Directive publication in February 2026, EFRAG has confirmed the next phase for the Voluntary SME (VSME) standard.
The "So What?": While the full Delegated Act is expected to be adopted in September 2026, EFRAG has already released an updated Digital XBRL Taxonomy, in February. This allows SMEs to start digital reporting now using the "Basic Module" (11 disclosures) & “Comprehensive Module” (Additional 9 disclosures).
Action Required: TrailZero is already using this 2026 digital template. If you are applying for a bank loan in H2 2026, your data should be aligned with this specific EFRAG framework
Let’s begin the conversation.
Not sure where to start? TrailZero is here to help. Every business case is unique, and we want to ensure you find the solution that fits. Reach out with any questions, or if you're ready to get started, schedule a free consultation today.